Hank Haney Earns Mixed Reviews For "The Big Miss," His Book About Tiger Woods
Published March 30, 2012REVIEWS: In Charlotte, Ron Green Jr. wondered, “Did Haney go too far?” It is “surprising how much Haney shared.” It will “help book sales but it feels like he’s telling stories Woods never imagined would be told publicly.” Haney in the book "tells his side of the story, and it’s an enlightening story." But it is "also Tiger’s story, undoubtedly and understandably more of it than he wanted told" (CHARLOTTE OBSERVER, 3/25). The GUARDIAN’s Lawrence Donegan wrote there is “no doubt he set out to write a book purely about golf.” Now that it has been published “perhaps he still genuinely believes it is a book purely about golf.” Donegan: “Unfortunately for him, he forgot to tell the publishers. ... The juiciest morsels were all ‘leaked’ in advance.” He wrote the “best that can be said about these ‘revelations’ is that there are not many of them.” The “worst is that they constitute an unforgivable betrayal” (GUARDIAN.co.uk, 3/29). CBSSPORTS.com’s Steve Elling wrote “The Big Miss” is “the most anticipated book in golf history." After reading the entire book last week in one sitting, and "despite a few personal reservations about the disclosure of some delicate inside information, it was obvious that tell-almost-all tome will be zooming straight to the top of the book charts.” Elling noted after he showed up at the PGA Tour Arnold Palmer Invitational last week with an advanced copy, “three different reporters with other media outlets borrowed it on consecutive days and also tore through it before dumping it back on my desk the next morning” (CBSSPORTS.com, 3/27).
Marketing and Sponsorship
Nike Signs Sponsorship Deal With Rio 2016, Brazilian National Team
Reebok Ordered To Temporarily Stop Making, Selling Jets Tim Tebow Gear
A-B Activates Around Start Of MLB Season With Themed Cans, Cause-Related Program
Lower-Profile Olympians Find Creative Ways To Raise Training Money Ahead Of Games
Faith-Based Company Gets Spotlight With Jeremy Lin Sporting Its Wristband
Media
Turner, CBS Report Nearly $60M In Ad Sales For Digital Viewing of NCAA Tournament
Fox Sports Not Expecting Time Warner, AT&T To Air Padres' Season Opener
Milwaukee's Best: Brewers, WTMJ-AM Extend Radio Broadcast Rights Deal
The Story Of The Hurricanes: NHL Team Signs Multiyear Extension With FS Carolinas
MLBAM Sets The Bar For Streaming Video On Web-Connected Devices
UEFA To Centralize Media Rights For European Qualifers And Championships
ESPN To Run Women's Sports Programming Block June 23 To Mark Title IX Anniv.
Final Nielsen Ratings From Recent Sports Telecasts
Leagues and Governing Bodies
Franchises
Dodgers Ticket Sales Increase Dramatically After Team Purchase Announcement
Paul Allen Denies Report He Is Again Entertaining Offers For Trail Blazers
Grizzlies Owner Heisley Stops Negotiations With Oracle CEO Larry Ellison
Canadiens' Molson Announces Departure Of GM Gauthier In Front Office Shake Up
Flames Become Majority Owners Of CFL Stampeders, Adding Fifth Team To Portfolio