Final Nielsen Ratings From Recent Sports Telecasts
Published March 30, 2012The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings (THE DAILY).
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
VIEWERS (000)
|
| NCAA Basketball Tournament: Regional Final: Kansas-North Carolina |
3/25
|
CBS
|
5:00-7:12pm
|
7.1
|
11,683
|
| NCAA Basketball Tournament: Regional Final: Ohio State-Syracuse |
3/24
|
CBS
|
6:55-9:28pm
|
6.7
|
10,949
|
| NCAA Basketball Tournament: Regional Semi: Kentucky-Indiana |
3/23
|
CBS
|
9:59pm-12:27am
|
5.2
|
8,702
|
| NCAA Basketball Tournament: Regional Final: Kentucky-Baylor |
3/25
|
CBS
|
2:10-4:50pm
|
5.0
|
8,238
|
| NCAA Basketball Tournament: Regional Semi: Wisconsin-Syracuse |
3/22
|
CBS
|
7:00-9:21pm
|
4.4
|
6,814
|
| NCAA Basketball Tournament: Regional Final: Louisville-Florida |
3/24
|
CBS
|
4:20-6:38pm
|
4.3
|
6,682
|
| PGA Tour: Arnold Palmer Invitational: Final Round |
3/25
|
NBC
|
2:30-6:35pm
|
4.3
|
6,530
|
| NCAA Basketball Tournament: Regional Semi: Ohio State-Cincinnati |
3/22
|
CBS
|
9:39-11:56pm
|
4.2
|
6,288
|
| NASCAR Sprint Cup: Auto Club 500* |
3/25
|
Fox
|
3:13-4:58pm
|
3.8
|
6,153
|
| NCAA Basketball Tournament: Regional Semi: Baylor-Xavier |
3/23
|
CBS
|
7:00-9:36pm
|
3.2
|
4,972
|
| PGA Tour: Arnold Palmer Invitational: Third Round |
3/24
|
NBC
|
2:30-6:04pm
|
2.7
|
4,049
|
| "Road to the Final Four" |
3/24
|
CBS
|
3:14-4:15pm
|
1.4
|
n/a
|
| "Best of College Basketball 2012" (taped) |
3/25
|
CBS
|
1:00-2:00pm
|
1.1
|
n/a
|
| Izod IndyCar Series: Honda Grand Prix of St. Petersburg |
3/25
|
ABC
|
12:30-3:20pm
|
0.9
|
1,279
|
| "Golf Central Live" |
3/24
|
NBC
|
2:00-2:30pm
|
0.9
|
n/a
|
| "Golf Central Live" |
3/25
|
NBC
|
2:00-2:30pm
|
0.9
|
n/a
|
| NCAA D-II Basketball Championship: Western Washington-Montevallo |
3/24
|
CBS
|
1:00-3:14pm
|
0.8
|
1,033
|
| Mexico Primera Division: Chivas de Guadalajara-Toluca |
3/24
|
Telem.
|
8:55-11:04pm
|
0.4
|
851
|
| Red Bull Signature Series: Cold Rush (taped) |
3/24
|
NBC
|
1:00-2:00pm
|
0.5
|
753
|
| "Golf Digest Equipment Special" (taped) |
3/25
|
NBC
|
1:00-2:00pm
|
0.4
|
571
|
| "ESPN Sports Saturday" |
3/24
|
ABC
|
4:00-6:00pm
|
0.4
|
n/a
|
NOTE: * = Race shortened by rain. Rain coverage from 4:58-5:30pm got a 3.3 rating.
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
VIEWERS (000)
|
| NCAA Basketball Tournament: Regional Semi: North Carolina-Ohio |
3/23
|
TBS
|
7:30-10:10pm
|
2.9
|
4,599
|
| NCAA Basketball Tournament: Regional Semi: Louisville-Michigan State |
3/22
|
TBS
|
7:30-9:53pm
|
2.4
|
3,768
|
| NCAA Basketball Tournament: Regional Semi: Kansas-N.C. State |
3/23
|
TBS
|
10:28pm-12:48am
|
2.2
|
3,566
|
| NBA: Heat-Thunder |
3/25
|
ESPN
|
8:00-10:36pm
|
2.2
|
3,517
|
| NCAA Basketball Tournament: Regional Semi: Florida-Marquette |
3/22
|
TBS
|
10:14pm-12:36am
|
2.0
|
3,080
|
| NBA: Grizzlies-Lakers |
3/25
|
ESPN
|
10:36pm-1:03am
|
1.8
|
2,637
|
| NBA: Lakers-Mavericks |
3/21
|
ESPN
|
9:43pm-12:05am
|
1.7
|
2,520
|
| NASCAR Nationwide Series: Royal Purple 300 |
3/24
|
ESPN
|
5:30-8:07pm
|
1.5
|
2,278
|
| NBA: Knicks-76ers |
3/21
|
ESPN
|
7:00-9:43pm
|
1.4
|
1,921
|
| NBA: Bulls-Magic |
3/19
|
TNT
|
8:16-10:48pm
|
1.2
|
1,748
|
Marketing and Sponsorship
Nike Signs Sponsorship Deal With Rio 2016, Brazilian National Team
Reebok Ordered To Temporarily Stop Making, Selling Jets Tim Tebow Gear
A-B Activates Around Start Of MLB Season With Themed Cans, Cause-Related Program
Lower-Profile Olympians Find Creative Ways To Raise Training Money Ahead Of Games
Faith-Based Company Gets Spotlight With Jeremy Lin Sporting Its Wristband
Media
Turner, CBS Report Nearly $60M In Ad Sales For Digital Viewing of NCAA Tournament
Fox Sports Not Expecting Time Warner, AT&T To Air Padres' Season Opener
Milwaukee's Best: Brewers, WTMJ-AM Extend Radio Broadcast Rights Deal
The Story Of The Hurricanes: NHL Team Signs Multiyear Extension With FS Carolinas
MLBAM Sets The Bar For Streaming Video On Web-Connected Devices
UEFA To Centralize Media Rights For European Qualifers And Championships
ESPN To Run Women's Sports Programming Block June 23 To Mark Title IX Anniv.
Final Nielsen Ratings From Recent Sports Telecasts
Leagues and Governing Bodies
Franchises
Dodgers Ticket Sales Increase Dramatically After Team Purchase Announcement
Paul Allen Denies Report He Is Again Entertaining Offers For Trail Blazers
Grizzlies Owner Heisley Stops Negotiations With Oracle CEO Larry Ellison
Canadiens' Molson Announces Departure Of GM Gauthier In Front Office Shake Up
Flames Become Majority Owners Of CFL Stampeders, Adding Fifth Team To Portfolio