Mariners Pleased With Japan Series; Pundits Debate Merits Of Opening Up OverseasPublished March 30, 2012
QUESTIONABLE TIMING: The Mariners and A's will play several exhibition games in the U.S. after splitting the two regular-season games in Japan, and Denver Post columnist Woody Paige asked, “How do you play the opening game of the regular season and then go back and play Spring Training games? Makes no sense.” He added of the two Japan games, “I didn’t know it happened to be perfectly frank.” SB Nation's Bomani Jones said, “What they effectively did was put stakes on exhibition games. Those games are so that the Japanese people could see (Mariners RF Ichiro Suzuki) and see those teams and watch a real live baseball game.” Columnist Kevin Blackistone: “We’ve got 30 teams that are going to have 30 real home openers, a 162-game schedule. Nobody’s going to be talking about this at the All-Star break.” However, ESPN’s Jackie MacMullan said, “It’s called the globalization of the game. It’s just a necessary evil” (“Around The Horn,” ESPN, 3/28). ESPN’s Michael Wilbon said MLB should “open the season where your fans live.” ESPN’s Tony Kornheiser: “What makes the least amount of sense in this is you’re going to have these games in Japan and then these same two teams are going to play exhibition games. ... I understand the lure of foreign markets, but this is an American sport. Have your opening games in the United States” (“PTI,” ESPN, 3/28). Former MLB GM Steve Phillips said the games suffered from "very poor marketing." Phillips: "It wasn’t a mistake to play in Japan, the international growth of the game is critical. It was the wrong teams; you’ve got west coast teams. Even if they broadcast it live, it was three o’clock in the morning. ... A lot of good reasons to do it, but that didn’t market it like they should have” (“Varney & Company,” Fox Business, 3/30).
INSOMNIAC THEATER: The two games were played at 3:10am and 2:10am PT, and CSNBayArea.com’s Ann Killion said, “Nobody knows it happened." Killion: "It is not an honor, it is not a privilege. It’s a joke. ... We know that they made the A’s go because they don’t have a leg to stand on when it comes to arguing with the people who give them revenue-sharing checks.” CSNBAYAREA.com’s Ray Ratto said, “I’m not bothered by the fact that they opened in Japan. It’s that they didn’t think it was worthy to put it on their own network live. That’s nuts, and they deserve all the grief they get for it” (“Chronicle Live,” Comcast SportsNet Bay Area, 3/28). In Boston, Chad Finn notes he would give a “tip of the cap to the MLB Network for listening to viewer feedback and deciding to air Thursday’s A’s-Mariners game live rather than on tape delay, as it had done for Wednesday’s regular-season opener” (BOSTON GLOBE, 3/30).
Marketing and Sponsorship
Nike Signs Sponsorship Deal With Rio 2016, Brazilian National Team
Reebok Ordered To Temporarily Stop Making, Selling Jets Tim Tebow Gear
A-B Activates Around Start Of MLB Season With Themed Cans, Cause-Related Program
Lower-Profile Olympians Find Creative Ways To Raise Training Money Ahead Of Games
Faith-Based Company Gets Spotlight With Jeremy Lin Sporting Its Wristband
Turner, CBS Report Nearly $60M In Ad Sales For Digital Viewing of NCAA Tournament
Fox Sports Not Expecting Time Warner, AT&T To Air Padres' Season Opener
Milwaukee's Best: Brewers, WTMJ-AM Extend Radio Broadcast Rights Deal
The Story Of The Hurricanes: NHL Team Signs Multiyear Extension With FS Carolinas
MLBAM Sets The Bar For Streaming Video On Web-Connected Devices
UEFA To Centralize Media Rights For European Qualifers And Championships
ESPN To Run Women's Sports Programming Block June 23 To Mark Title IX Anniv.
Final Nielsen Ratings From Recent Sports Telecasts
Leagues and Governing Bodies
Dodgers Ticket Sales Increase Dramatically After Team Purchase Announcement
Paul Allen Denies Report He Is Again Entertaining Offers For Trail Blazers
Grizzlies Owner Heisley Stops Negotiations With Oracle CEO Larry Ellison
Canadiens' Molson Announces Departure Of GM Gauthier In Front Office Shake Up
Flames Become Majority Owners Of CFL Stampeders, Adding Fifth Team To Portfolio