Marketplace RoundupPublished March 19, 2012
DOVE'S NEW MAN: In Detroit, Dale Buss notes Michigan State men's basketball coach Tom Izzo during the NCAA men's basketball tournament is joining familiar pitchmen,” including TNT NBA analyst Shaquille O'Neal and Basketball HOFer Magic Johnson, “to promote Dove's theme of being comfortable in your own skin.” Fans will get “glimpses of how Izzo prepares for March Madness with his wife, Lupe, and his thoughts about why he loves this month.” He also “talks about his kids in the series of spots” (DETROIT NEWS, 3/16).
FASHION FORWARD: In N.Y., Ben Rothenberg wrote BNP Paribas Open winner Victoria Azarenka yesterday “rarely looked threatened” and her wardrobe choices in the news conferences “reflected this confidence all week.” Having previously worn a Nike shirt that simply said, “Best is Best,” after the final she wore a red jacket with “AZARENKA” written on the back and “VIKA 1” on the front, over a shirt that read “Unstoppable Skills” (N.Y. TIMES, 3/19).
LIEUTENANT DENG: In Chicago, Brigid Sweeney wrote Comcast SportsNet Chicago Bulls analyst Stacey King is “putting his best work on T-shirts.” A collection of his sayings “has been on the Bulls' website since last summer, but Mr. King only started selling the shirts under the label 21King at the beginning of this year." King said it started "kind of on a whim." The idea “has paid off: In January and February alone, Mr. King's line sold 38,000 shirts.” Sweeney noted a “slew of new sayings and designs were just added” last week (CHICAGOBUSINESS.com, 3/16).
Marketing and Sponsorship
Bank Of America Cutting Back Certain NASCAR Track Sponsorships, Affinity Programs
MLS Hires Sid Lee Advertising Agency In Effort To Expand League Footprint
Panini America Adding USA Baseball To Its Roster Of Trading Card Partners
North Carolina's Bowl Ban Could Result In Funding Cuts From Nike, Learfield Sports
Chips & Putts: Fry's Expresses Concern Over Sponsorship Due To Tournament Status
Leagues and Governing Bodies
Mets Owners Reach Settlement With Madoff Trustee Picard For $162M
Lakers Investor Dr. Patrick Soon-Shiong Joins Cohen-Led Dodgers Bid Group
Oracle CEO Ellison Inquires About Buying Grizzlies, Relocating Team To San Jose
Hornets Sign Lease With City Of New Orleans; Field Of Buyers Down To Two Groups
MLS Impact Draws Record Crowd At Olympic Stadium For Home Opener
No Official Deal Signed, But Lucchino Expects To Be With Red Sox For Years To Come