SBJ In-Depth: Fenway At 100Published March 19, 2012
Join us as we open the time capsule on one of baseball’s most storied ballparks. As Fenway Park turns 100, we’ll look back at the many business decisions that helped shape the ballpark and review how the facility has managed to stand the test of time. We’ll also look ahead at what changes could be in store for Fenway in the years ahead and how the ballpark will find new revenue streams while maintaining the charm and atmosphere that keeps Red Sox fans coming back.
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Marketing and Sponsorship
Bank Of America Cutting Back Certain NASCAR Track Sponsorships, Affinity Programs
MLS Hires Sid Lee Advertising Agency In Effort To Expand League Footprint
Panini America Adding USA Baseball To Its Roster Of Trading Card Partners
North Carolina's Bowl Ban Could Result In Funding Cuts From Nike, Learfield Sports
Chips & Putts: Fry's Expresses Concern Over Sponsorship Due To Tournament Status
Leagues and Governing Bodies
Mets Owners Reach Settlement With Madoff Trustee Picard For $162M
Lakers Investor Dr. Patrick Soon-Shiong Joins Cohen-Led Dodgers Bid Group
Oracle CEO Ellison Inquires About Buying Grizzlies, Relocating Team To San Jose
Hornets Sign Lease With City Of New Orleans; Field Of Buyers Down To Two Groups
MLS Impact Draws Record Crowd At Olympic Stadium For Home Opener
No Official Deal Signed, But Lucchino Expects To Be With Red Sox For Years To Come