SBJ In-Depth: SponsorshipsPublished March 12, 2012
Sports sponsorships continue to evolve as partners demand innovative approaches that deliver results and help those partners stand out in the marketplace. We will talk with sports properties and brands to see what has changed in the way they tailor sponsorship programs, what inventory is in play, and which categories are becoming more active.
Publishing Date: March 26 Ad Close: March 12 Materials Close: March 14. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or firstname.lastname@example.org.
Marketing and Sponsorship
NHL Rolling Out "Because It's The Cup" Campaign Aimed At Casual, Non-Hockey Fans
Gilles: Dodge Has No Plans To Leave NASCAR Despite No Teams Signed For '13
IndyCar Teams With DreamWorks For "Turbo" Film To Be Released Next Year
Presbyterian Deal Shows Sponsors Sticking With Bobcats Despite Losing Record
U.S. Olympic Ice Dancing Team Hopes To Crossover, Find More Sponsors