Marketplace RoundupPublished March 7, 2012
SOMETIMES A FANTASY: YAHOO SPORTS’ Kevin Kaduk noted an ad promoting the release of Sony's "MLB 12: The Show" video game "shows what the streets of Chicago would look like if the Cubs won the World Series.” The ad feels "like a little bit of a kick in the Old Styles considering it's debuting at the outset of a season where the Cubs will be shooting for a fourth-place finish.” However, the fact that it is "extremely well done -- I loved seeing Sluggers and Wiener's Circle getting some play -- more than makes up for it” (SPORTS.YAHOO.com, 3/6).
WHEN DOVE CRIES: AD AGE’s Jack Neff notes Unilever “will ask men to check their phones and watch a video in exchange for free stuff” in their latest ad for Dove Men+Care. The company is “using Viggle, a month-old service that rewards people with points when they check into TV shows or commercials, as a key part of its March Madness campaign” for the brand. Viggle “recognizes audio signals from TV programs and rewards points based on what the networks or sponsors are willing to fund.” The latest installments of Dove Men+Care "Journey to Comfort" campaign feature TNT analyst Shaquille O'Neal, Suns G Steve Nash and Michigan State men's basketball coach Tom Izzo “recounting formative moments in their lives” (ADAGE.com, 3/6).
NEVER AT A LOSS OF INVENTORY: In Boston, Dan Shaughnessy noted during Red Sox Spring Training games at JetBlue Park, stolen bases "are sponsored and announced to the crowd: ‘That stolen base brought to you by …’” (BOSTON GLOBE, 3/5).
Marketing and Sponsorship
Adidas Unveils New Postseason Tourney Uniforms For Baylor, Cincinnati, Louisville
Nike, Adidas Still At Odds Over British Olympic Kit Requirements For Podium Appearances
Coors Light Signs Three-Year Deal To Become Mariners' Official Beer
U.K. Agency Clears Snickers-Sponsored Tweet Campaign Featuring ManU's Rio Ferdinand
DirecTV, Cox Communications Agree To Carry FS San Diego, Majority Of Padres Games
NFL Net's Decision To Pull Saints Game A "Programming Decision," Not NFL Directive
CBS Moves Charles Barkley, Kenny Smith Off NCAA Tourney Selection Show
MLB Network's Petitti Hopes Enhanced Audio Broadcast Leads To Regular-Season Effort
Leagues and Governing Bodies
Out Of Gas: Infineon Not Renewing Naming-Rights Deal For Sonoma Speedway
Marlins Roof Closing Goes Off Without A Hitch During Soft Opening At New Ballpark
Sacramento City Council Approves Financing Plan For $391M Kings Arena
Oakland Trying To Keep Pro Teams By Approving Spending To Overhaul Coliseum Area
Sportservice Inks Five-Year Deal With Packers To Become Lambeau Field Concessionaire
NCAA Considering N.Y. Area Venues To Host '13 Tourney East Regional