Stadium Renovations Among Factors Playing Into Dodgers Sale PricePublished February 20, 2012
SPRING FORWARD? The L.A. TIMES' Shaikin cited U.S. Bankruptcy Court documents that noted profits at Camelback Ranch, the Spring Training home for the Dodgers and White Sox, “fell 65% in two years -- from $2,162,047 in 2009 to $759,017 in 2011.” The documents noted that the main source of income at the venue “is ticket revenue, which fell from $3,567,800 in 2009 to $2,973,801 in 2011.” Cactus League attendance data showed that the average attendance for White Sox games “hardly budged -- from 6,119 in 2009 to 6,117 in 2011.” But the average attendance for Dodgers games “dropped 17% -- from 9,130 in 2009 to 7,365 in 2011.” Ticket prices at Camelback Ranch “have been cut this spring, with half-price tickets available for the Dodgers' first three games” (LATIMES.com, 2/17).
AND THE SURVEY SAYS ... A Marketing Arm survey found that in January '11, with the Dodgers “coming off a fourth-place finish in the National League West and owner Frank McCourt well into his second year of nasty divorce proceedings, the Dodgers still were more popular than every team in town except the Lakers.” By November, the team “had fallen to fourth in local popularity, behind the Lakers, USC sports teams and the Angels.” Still, Dodger Stadium “remained the most popular sports venue in the area” (L.A. TIMES, 2/18).
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