Media Notes
Published January 26, 2012CABLEFAX DAILY’s Steve Effros writes an Administrative Law Judge at the FCC has “remarkably decided that there is no difference between golf and tennis, that they are both in the ‘sports genre.’” Thus, Comcast “cannot make an editorial decision to place one channel it owns, The Golf Channel, on a more broadly distributed tier than The Tennis Channel, which it also carries, that likewise features those three attributes.” Effros asks if people “take out the use of a ball, then will the FCC start deciding based on what it generally considers a ‘sport’?” The IOC has “already accepted synchronized swimming and curling, and is being petitioned to include ballroom dancing.” Is the cable industry at the point “where the FCC is going to decide what we can and cannot treat ‘equally’ on our channels based on its editorial judgment?” (CABLEFAX DAILY, 1/26).
FUTURE OF 3D: DAILY VARIETY’s Michael Ventre noted Cameron-Pace Group co-Chair Vince Pace at the Sports Entertainment Production Summit at Luxe Sunset in L.A. “talked about 3D in sports programming and said that after witnessing the new technology by Sony and others, the proliferation of glasses-free 3D is not far off.” Pace said, “It’s incredible to me that we’re on the right path.” Spike TV’s Tim Duffy talked of meeting Lakers F Metta World Peace “to discuss a possible sports-based reality show.” But World Peace said that he “didn’t want to be depicted as a bad guy.” Duffy on the project, “Pass. Not everybody deserves to be on TV” (VARIETY.com, 1/25).
QUESTIONS & COMMENTS: In Buffalo, Jerry Zremski wrote Sports Fans Coalition, “a national group that has been fighting the Federal Communications Commission’s blackout rules, announced Tuesday that it has formed a Buffalo chapter to press the FCC on the issue -- and to explore ways to ensure that the Bills remain in Buffalo.” The group has “set up a website, endblackouts.com, where fans can write their comments to the FCC regarding the blackout rules.” The FCC is “accepting comments on the matter through Feb. 13” (BUFFALO NEWS, 1/25).
TRYING TO DRIVE INTERST: In Indianapolis, Curt Cavin wrote IndyCar CEO Randy Bernard has said that it is his goal “to get the TV show that IndyCar did on Versus back at least for May.” Cavin: “We’ll see where it goes from there. The overall lack of broadcasting programming is a big problem for IndyCar.” There are “scads of NASCAR alternatives; virtually none for IndyCar” (INDYSTAR.com, 1/25).
Marketing and Sponsorship
Time For Another Round: MillerCoors Signs Extension With NASCAR, Penske Racing
Coca-Cola Bringing Polar Bears Back For SB Ad, Accompanying Social Media Campaign
Nike Unveils New "Platinum" Jersey Line To Be Worn By Nine College Hoops Teams
Nike Promotes NFL Jerseys In New Video Narrated By Michael Irvin
RBC Seen As One Of Pro Golf's Top Sponsors, But How Long Can It Last?
Pantene's Olympic Campaign To Include 11 London Hopefuls, Including Natalie Coughlin
Marketplace Roundup
Media
Plain Dealer's Tony Grossi Dropped From Browns Beat After Tweet About Randy Lerner
NBC Produced "Science Of NHL Hockey" Videos To Debut During All-Star Weekend
Bleacher Report Plans To Expand Lead Writer Program By Hiring Up To 20 Writers
After Three Weeks, Both MSG And TWC Say Companies Are Nowhere Near A Deal
Media Notes
Leagues and Governing Bodies
Franchises
Nationals Defend Not Signing Prince Fielder Despite Being Deemed The Front-Runner
Dr. Patrick Soon-Shiong, Richest Man In L.A., Might Join In Dodgers Bid
Ryan Braun Withdraws From Fan Fest As He Awaits Drug Test Appeal
Raiders Reportedly Finalizing Deal To Make Dennis Allen Next Head Coach
Lightning Fire Mascot Performer After Fight With Fan Makes YouTube
MLB Franchise Notes: Orange County Could See Boost From Angels Signings
Facilities
Samson Confirms New Venue Will Be Called Marlins Park Until Naming Rights Are Sold
Digital Ads Mark Phoenix' $8.6M Investment In Phase One Of Legends Entertainment District
Groundbreaking For Honda Center Entertainment Area Set For February
College Facility Notes: Renderings For Renovated Rupp Arena Unveiled