InDepth

SBJ In-Depth: Motorsports

Published January 26, 2012

A new year brings new opportunities for NASCAR to rev up its business. As the countdown begins for the green flag to wave at the Daytona 500, we will go under the hood and look at the marketing engines that can drive revenue and build enthusiasm among fans. Can NASCAR find a higher gear, and will its bolstered communications efforts improve messaging about the sport?

Publishing Date: Feb. 20 Ad Close: Feb. 6 Materials Close: Feb. 8. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.