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Final Ratings: ESPN's Heisman Ceremony Up From '10; "College GameDay" Flat

Final Ratings: ESPN's Heisman Ceremony Up From '10; "College GameDay" Flat

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ESPN earned a 2.9 U.S. rating and 4.6 million viewers for the Heisman Trophy presentation last Saturday night, which saw Baylor QB Robert Griffin III win the school’s first-ever Heisman. Those figures are up 26% and 22%, respectively, from last year’s ceremony that saw Auburn QB Cam Newton win the award in a runaway. However, they are down 17% and 23% from Alabama RB Mark Ingram's narrow win in ’09. Following the presentation, ESPN premiered a college football documentary for the third year in a row. “The Marinovich Project” earned a 1.4 rating and 2.1 million viewers, down 13% and 15%, respectively, from a 1.6 rating and 2.5 million viewers for the premiere of “Pony Excess,” and down 13% and 10% from the premiere of “The U” in ’09.

HEISMAN TROPHY CEREMONY TREND ON ESPN
YEAR
RATING
VIEWERS (000)
WINNER
'11
2.9
4,603
Baylor QB Robert Griffin III
'10
2.3
3,784
Auburn QB Cam Newton
'09
3.5
5,990
Alabama RB Mark Ingram
'08
2.7
4,151
Oklahoma QB Sam Bradford
       

PREGAMING: ESPN’s “College GameDay” averaged a 1.5 rating and 2.1 million viewers during the college football regular season, flat compared to last year. The program had its best audience of the season (2.4 million viewers) for its first-ever telecast from the Stanford Univ. campus prior to the Oregon game on Nov. 12.

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Sunday Night Football":
Giants-Cowboys
12/11
NBC
8:31-11:54pm
14.9
24,516
"NFL on Fox": (single)
12/11
Fox
1:03-4:24pm
13.6
22,207
"NFL on CBS": Raiders-Packers (95%)
12/11
CBS
4:15-7:38pm
12.7
20,789
"NFL on CBS": (regional)
12/11
CBS
1:03-4:10pm
9.3
14,535
"Football Night in America"
12/11
NBC
7:30-8:15pm
6.4
10,551
NCAA Football: Navy-Army
12/10
CBS
2:39-6:09pm
3.7
5,501
"Fox NFL Sunday"
12/11
Fox
12:00-1:00pm
3.0
n/a
"The NFL Today"
12/11
CBS
12:00-1:00pm
2.7
n/a
Mexico Soccer:
Tigres UANL-Santos Laguna
12/11
Telem
6:55-9:14pm
1.0
2,304
NCAA Basketball: Duke-Washington
12/10
CBS
12:00-2:27pm
1.3
1,712
Ironman World Championship (taped)
12/10
NBC
4:30-6:00pm
0.9
1,353
ISU Grand Prix of Figure Skating (taped)
12/11
NBC
12:00-2:00pm
0.9
1,145
Golf: Franklin Templeton Shootout:
Final Round
12/11
NBC
3:00-6:00pm
0.8
1,114
Golf: Franklin Templeton Shootout: Second Round
12/10
NBC
2:30-4:30pm
0.7
1,006
"ESPN Sports Saturday"
12/10
ABC
4:00-6:00pm
0.7
n/a
"ESPN All America Team Show"
12/10
ABC
1:30-2:30pm
0.6
n/a
World of Adventure Sports (taped)
12/11
NBC
2:00-3:00pm
0.6
772
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Monday Night Football":
Chargers-Jaguars
12/5
ESPN
8:30-11:35pm
6.1
9,466
"Thursday Night Football":
Browns-Steelers
12/8
NFLN
8:29-11:31pm
4.0
6,578
Heisman Trophy Ceremony
12/10
ESPN
8:00-9:02pm
2.9
4,603
NCAA Basketball: Kentucky-Indiana
12/10
ESPN
5:24-7:34pm
2.3
3,585
"Thursday Night Football Pre-Kick"
12/8
NFLN
8:00-8:29pm
2.0
3,305
"Monday Night Countdown"
12/5
ESPN
7:00-8:30pm
2.0
2,781
NCAA Basketball: Ohio State-Kansas
12/10
ESPN
3:17-5:24pm
1.5
2,202
"Sunday NFL Countdown"
12/11
ESPN
10:00am-1:00pm
1.6
2,164
"The Marinovich Project"
12/10
ESPN
9:02-10:32pm
1.4
2,131
FCS Playoffs: Quarterfinals:
Sam Houston State-Montana State
12/10
ESPN
12:00-3:17pm
1.1
1,544
           

CORRECTION: Thursday's issue of THE DAILY should have listed ESPN’s Saturday college football primetime window viewership as down 16%, not 48%. THE DAILY regrets the error.