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HOLY JUPITER! COMPANY PREDICTS $3B PER YEAR IN WEB SALES

HOLY JUPITER! COMPANY PREDICTS $3B PER YEAR IN WEB SALES

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          A report released yesterday by Jupiter Communications
     estimates that consumers will spend $3B per year online on
     sporting goods, apparel and tickets by 2003, according to
     CNBC's Renay San Miguel, who noted the report was released
     yesterday at Jupiter's sports on the Web forum in N.Y.  Of
     the $3B in sales, Jupiter estimates that "one-third" will
     come from ticketing.  Miguel stated the "of the big four
     sports leagues, the [NBA] gets the highest scores from
     Internet analysts for the way it's leveraged the Web for its
     fans."  NBA Commissioner David Stern, on "using the Web to
     sell game tickets": "We see ticketing as an extraordinary
     opportunity.  Fantasy games, stream video, e-commerce,
     digital photography, real time statistics -- it's a
     cornucopia of opportunity which will augment our fan's
     ability to enjoy the telecast."  According to Miguel,
     Jupiter's study found that most sports leagues, teams and
     broadcasters "view the Web ... with fear" and "aren't really
     racing to embrace the Internet."  Miguel: "The misplaced
     fear is that the Web will drag viewers away from TV sets and
     fans away from arenas."  But Jupiter Communications analyst
     Patrick Keane said, "The Internet is going to be, in the
     sports category, entirely incremental, so don't bury your
     head in the sand.  Take advantage of the Internet as an
     opportunity to diversify and increase revenue, not lose it." 
     Miguel stated "e-commerce promises to be the impact player
     for sports," but "another possible source of revenue for
     sports ... is fantasy leagues" (CNBC, 3/1).
          WHEN OPPORTUNITY KNOCKS...: In Toronto, Brian Milner
     writes, "No sports league has embraced the Internet quite as
     fast or as fully as the NBA."  Stern, speaking at the forum,
     said that the "global business opportunities for strong
     sports brands are just beginning to unfold."  Stern: "Sports
     is continually evolving ... to follow its fans and
     consumers.  ... [The Internet] is just the latest and most
     transforming opportunity" (Toronto GLOBE & MAIL, 3/2).